AXA Wealth to launch direct platform
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Axa Wealth is to launch its direct platform, Axa Self Investor, with a select number of IFA firms over the coming six months.
The services, which will offer a funds-based stocks and shares individual savings account and trading account with approximately 130 funds selected by Architas, was launched in response to adviser demand.
Mike Kellard, chief executive of AXA Wealth, says: “The AXA Wealth proposition will continue to be focused predominantly on advisers, indeed some 92% of wealth business comes through IFAs, and advisers will remain a key partnership focus for us going forwards.
“However, IFAs tell us that they would welcome solutions to better support their client-offering and need for a direct investment service scored very highly.”
He adds: “I believe our ability to exploit Elevate’s rich capability and to draw on award-winning expertise from Architas, puts us in a strong position to bring a simple direct investment proposition to market.”
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